Recently Optify performed a study related to the click through rate of the top results on Google. According to this study, 58.4% of all clicks that come through come through on the top three positions.Read More »Being on the top, brings the visitors (58.4% of them to be exact)!
Almost 2 months ago CarlowSEO blogged about Google Slipping in its market share. Experian at that time was reporting on the loss of market share Google was losing to sites like Bing and Yahoo. On April 11th, Experian reported that the gap is closing even more!Read More »Google slipping even more, and Bing/yahoo getting more success!
Yesterday Google took a drastic step to reduce the amount of frivolous patent lawsuits by bidding a cool $900 million for the purchase of Nortel’s patent portfolio. This marks the first step that Google, a classically unconventional company, has taken to reduce the number of lawsuits it deals with each year over patents.Read More »How do you stop patent lawsuits… pay $900 million!
For those that have not really followed Google for some time, it is time for the 5 minute rundown of their history, and the “collateral damage” that it causes for those of us in the SEO field.Read More »Google’s Collateral Damage
Alot people ask “How do I make my website #1 on Google?” There are 5 simple facts that will help. These facts, if implemented on your site will take your site to the top (if not to the first position.Read More »The 5 simple facts about how to make your site #1 on Google
Today Google took another bold step against a well positioned online sales company. According to an article in the Wall Street Journal.
“Google Inc. is penalizing Overstock.com Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant’s search engine”
This happened, in my opinion, due to Overstock.com’s great understanding of Search Engine Optimization, as well as Google’s algorithms.Read More »Google slaps Overstock.com… have they gone to far?
In 200 7 Google announced that they were implementing their Video facet. With this announcement, and the future merge of YouTube with Google the ability for people to share, upload, and create video content went through the roof.
Now most small business owners find that creating interesting, informative, and attractive videos are easy, and very impactful to the people they focus. This is 100% true, however many don’t even know what they are missing.Read More »Videos are highly ignored content by most Small Business Web Site owners!
Many of us SEO experts have also worked in companies striving to create well leveraged Enterprise Search applications behind a corporations firewall. Those that have, know the challenges that one will face, but the number 1 comment any Enterprise Search expert gets is “Why don’t we just use google?”Read More »Google vs. the Enterprise… things just aren’t the same at the people level!
With the local news about Google loosing popularity from Hitwise many are thinking about what that means to SEO and SEM activities. Simply put, I wouldn’t expect the SEO and SEM world to change much.