SEM

What is an SEO Strategy, and why did mine fail?

Posted by Trevor Carlow on December 26, 2012 | Featured

“I blame you for a poor SEO strategy”. I never thought I would hear those words in my career (a lack of planning on my side), but it made me think after a client told me this the other day. … Read More … Read More

If you aren’t using Internet Ads, you are missing the boat!

Posted by Trevor Carlow on June 13, 2012 | Featured

There is a struggle when dealing with most small business, specifically in Pottstown PA. Many owners still believe that print ads (in newspapers, diner placemats, and billboards) are the best place to spend their advertising budget. Well the statistics are … Read More … Read More

Tags: geo:lat=40.2453741, geo:lon=-75.64963019999999, geotagged, Google SEM, Online Advertising, pottstown, Pottstown SEO, PPC, SEM, SEO Pottstown, SEO Pottstown PA, Trevor Carlow

Big Web using personal data to increase their revenues

Posted by Trevor Carlow on February 8, 2012 | Featured

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In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or … Read More … Read More

Tags: advertising, data privacy, facebook, Google, SEM, SEO, social media, Trevor Carlow

Facebook IPO, we can’t ignore it!

Posted by Trevor Carlow on February 2, 2012 | Featured

I will never boast to be a financial expert, but sometimes the World of the Web changes due to financial happenings. Hence we can’t ignore the upcoming IPO of Facebook, and the impact of this on SEO and SEM. … Read More

Tags: facebook, Google, IPO, Norristown SEO, Plymouth Meeting SEO, Pottstown SEO, search engines, SEM, SEO, social media, Trevor Carlow

Google launches Offers, competition with Groupon starts in Philly

Posted by Trevor Carlow on October 19, 2011 | Featured

Philadelphia is the latest area that has been opened up to Google Offers, a competitor for Groupon and Living Social. The Google Offers platform doesn’t open a new concept, but does open another search giant functionality for those of us … Read More … Read More

Tags: extreme local, Google, google SERP, Groupon, Living Social, SEM, Trevor Carlow

Google Celebrates it’s 13th birthday!

Posted by Trevor Carlow on September 29, 2011 | Featured

Yesterday September 28th was Google’s 13th birthday. Yesterday’s doodle hinted at a little more than previous years. … Read More

Tags: analytics, facts, Google, History, News, search engines, SEM, SEO, Trevor Carlow

Quick, Turn on the US Senate Hearing! Google is talking!

Posted by Trevor Carlow on September 21, 2011 | Featured

Now anyone actually thinking that I would be recommending someone to watch our wonderful US Democracy in action without some sort of understory obviously doesn’t me. However, today’s senate hearing (they are streaming it at 2pm EST) is set to … Read More … Read More

Tags: Trevor Carlow

Upcoming AdWords Change Review of Paused Ads

Posted by Trevor Carlow on August 31, 2011 | Featured

This evening I received an email from our friends at Google’s AdWords department. Anyone with an AdWords account likely received this email as well. Question I have (and many others likely is why? … Read More

Tags: Ads, AdWords, Google, google SERP, News, SEM, Trevor Carlow

SEO Combats Egocentric Site Syndrome

Posted by Trevor Carlow on July 28, 2011 | Featured

Recently I have gotten a lot of questions from business owners. They typically ask “What is Search Engine Optimization (SEO)? And why do I need it when my site is cool enough?” So I began a very simple process or set of canned responses. … Read More … Read More

Tags: Business Owners, Opinion, SEM, SEO, Small Business, social media, Trevor Carlow