So many times we hear “I have lots of traffic but no sales”. This is most likely true, but the reasons may shock you a bit! Shopify eCommerce stores, with properly setup Google Analytics, and Google Search consoles can really tell you a lot about your traffic and sales.
“I blame you for a poor SEO strategy”. I never thought I would hear those words in my career (a lack of planning on my side), but it made me think after a client told me this the other day. And in retrospect some of the blame could be placed on my shoulders. So fellow white-hat SEOers this article is for you!Read More »What is an SEO Strategy, and why did mine fail?
There is a struggle when dealing with most small business, specifically in Pottstown PA. Many owners still believe that print ads (in newspapers, diner placemats, and billboards) are the best place to spend their advertising budget. Well the statistics are in, and basically everyone else is doing it.Read More »If you aren’t using Internet Ads, you are missing the boat!
In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues
Philadelphia is the latest area that has been opened up to Google Offers, a competitor for Groupon and Living Social. The Google Offers platform doesn’t open a new concept, but does open another search giant functionality for those of us on the east coast of Pennsylvania.Read More »Google launches Offers, competition with Groupon starts in Philly
Now anyone actually thinking that I would be recommending someone to watch our wonderful US Democracy in action without some sort of understory obviously doesn’t me. However, today’s senate hearing (they are streaming it at 2pm EST) is set to cover the possibility that Google is a monopoly.Read More »Quick, Turn on the US Senate Hearing! Google is talking!
This evening I received an email from our friends at Google’s AdWords department. Anyone with an AdWords account likely received this email as well. Question I have (and many others likely is why?Read More »Upcoming AdWords Change Review of Paused Ads
Recently I have gotten a lot of questions from business owners. They typically ask “What is Search Engine Optimization (SEO)? And why do I need it when my site is cool enough?” So I began a very simple process or set of canned responses. Some might seem harsh, but more often than not, they are true.Read More »SEO Combats Egocentric Site Syndrome