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February 2011

Google slaps Overstock.com… have they gone to far?

Today Google took another bold step against a well positioned online sales company. According to an article in the Wall Street Journal.

“Google Inc. is penalizing Overstock.com Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant’s search engine”

This happened, in my opinion, due to Overstock.com’s great understanding of Search Engine Optimization, as well as Google’s algorithms.Read More »Google slaps Overstock.com… have they gone to far?

Videos are highly ignored content by most Small Business Web Site owners!

In 200 7 Google announced that they were implementing their Video facet. With this announcement, and the future merge of YouTube with Google the ability for people to share, upload, and create video content went through the roof.

Now most small business owners find that creating interesting, informative, and attractive videos are easy, and very impactful to the people they focus. This is 100% true, however many don’t even know what they are missing.Read More »Videos are highly ignored content by most Small Business Web Site owners!

So… what exactly is SEM?

Recently, as I have just started marketing the new CarlowSEO to a small group of business owners, I have been getting the same question over and over… “So what is it that you do?”. The answer is very simple… I make search engines simple…or at least that’s the first line! We then inevitably get into things like “What exactly is SEM?” That’s always where the fun beings!

Read More »So… what exactly is SEM?