So many times we hear “I have lots of traffic but no sales”. This is most likely true, but the reasons may shock you a bit! Shopify eCommerce stores, with properly setup Google Analytics, and Google Search consoles can really tell you a lot about your traffic and sales.
Recently Google’s Matt Cutts announced what has been labeled as an EMD (exact match domain) update. This adds to the list of Google updates this year, but also brought a lot of questions regarding the benefit of having multiple domain names (for the lay person www.something.com) pointing to a single set of web content… well lets catch you up on that!Read More »Should I use Multiple Domains for my website?
Google recently announced that they will change their Search Engine Results Page (SERP) yet again this week with what they are branding as “Knowledge Graph”. On their Inside Search page they stated that they are “rolling this feature out to google.com users over the next few days.” But the real question isn’t when it is coming, but why is it coming. I have a few thoughts (as always).Read More »Google Launches “Knowledge Graph”, but why?
Bing recently published a blog post about the wonderful Google Panda and Penguin updates. They obviously love making fun of these things as evident by the quick poem by Senior Product Manager Duane ForresterRead More »Bing attacks Google’s Panda and Penguin Updates
With the recent “Penguin” Google update (summarized well by Search Engine Watch) many websites saw their content and ranking completely changed. This however shouldn’t be a shock for most people, it is because in most cases they didn’t listen to their SEO experts (or their SEO experts were scamming them to start).Read More »Google “Penguin” update shouldn’t be worrying, it should make you listen to your SEO Experts!
Recently Google applied the latest of it’s “search algorithm” changes which spawned a number of emails to be sent from them to people who have paid for un-natural links being built to their sites. But two questions remain. Were these really algorithm changes? And what is the impact to those that bought them?Read More »Google’s latest “algorithm changes” just a ploy to increase Google AdWords?
In a world where eCommerce is taking the precedence over standard brick and mortar sites, many have no clue how to even start making their products visible on search engines like Google, or Bing. Here are the 5 basic places to start.Read More »Some Basic Rules of eCommerce SEO
Pew Internet recently published it’s Search Engine Use 2012 survey findings which I always find quite interesting to stay on top of the search world, as well as a look into what the general public feels. This year’s, however, brings some devil in the details type if information.Read More »Some Conflicting Information about Search Usability Study
In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues