Google Launches “Knowledge Graph”, but why?

Google recently announced that they will change their Search Engine Results Page (SERP) yet again this week with what they are branding as “Knowledge Graph”. On their Inside Search page they stated that they are “rolling this feature out to google.com users over the next few days.” But the real question isn’t when it is coming, but why is it coming. I have a few thoughts (as always).Read More »Google Launches “Knowledge Graph”, but why?

Google “Penguin” update shouldn’t be worrying, it should make you listen to your SEO Experts!

With the recent “Penguin” Google update (summarized well by Search Engine Watch) many websites saw their content and ranking completely changed. This however shouldn’t be a shock for most people, it is because in most cases they didn’t listen to their SEO experts (or their SEO experts were scamming them to start).Read More »Google “Penguin” update shouldn’t be worrying, it should make you listen to your SEO Experts!

Google’s latest “algorithm changes” just a ploy to increase Google AdWords?

Recently Google applied the latest of it’s “search algorithm” changes which spawned a number of emails to be sent from them to people who have paid for un-natural links being built to their sites. But two questions remain. Were these really algorithm changes? And what is the impact to those that bought them?Read More »Google’s latest “algorithm changes” just a ploy to increase Google AdWords?

Big Web using personal data to increase their revenues

In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues