Search Engine Optimization (SEO)
The CarlowSEO Search Engine Optimization service is the one that will provide you with rewards, like more customers for a minimal cost! Through this service, and in combination with the other services we offer, we will take your website from the black hole of the internet to the top of the list!
After the Site Statistics Service
Once we have a thorough understanding of how your site is perceived by the search engines using our Site Statistics service, we can begin the full SEO program. We start by working directly with you to determine how much impact you are looking to achieve. There are many ways to increase your rank on search engines, all are very simple but some are just a little more costly than others. We will maximize the impact of every dollar you spend!
The Free Stuff
The free stuff is usually where most clients want to start. We will gladly help getting these setup for you. These may include a Google Place, Bing Local Business, as well as working with other websites to update their link(s) to your site.
Additionally we can help your SEO by working with other quality sites to link to your site. This certainly is a “contributor” to your site’s search engine ranking.
Another great option to increase your site’s ranking is to leverage current social media sites like Twitter, Facebook, Myspace and others. These of course are all free, but we will guide you to better utilize these free areas to increase your online visibility.
The Paid stuff
Sometimes it is beneficial to pay for some SEO activities outside of CarlowSEO. Some of these things may include paying for memberships so quality sites link to yours; or working with your webmaster to correct url structures.
Another paid service that increases the rank of your website on search engines is “Ads”. Each search engines has their own method for doing this, and we will help you through this in the most cost effective manner. This type of search engine optimization is actually considered Search Engine Marketing or SEM and you can learn more about what we offer on the following page.
On Page Services
You might ask what “On Page Services” refer to. Well, to make it as simple as possible, it is about what is included in your webpage, or your “Web Copy”.
Writing effective web copy begins with a thorough understanding of what the goals of your website activities may be. Are you trying to intice your visitors to purchase something or have them sign up for your newsletter? Remember, you are trying to engage someone you can’t see and may never meet to take a step in building a relationship with you or your company.
This is very important portion of your website’s SEO, and SEM strategies. Google recommends within their guidelines the following:
“Design and Content Guidelines…
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.”
CarlowSEO leverages these basic concepts when helping you find the right On Page Copy for your site. Combining the goals of your company, your target market demographics, and your desire to build your website as a true business driver!