Search Engines are simple, just not understood
Search Engines are designed to do very minimal things. They read your site, determine some keywords and then determine how relevant your site is to the term or phrase the user entered. To determine this relevancy they leverage “contributing factors”. As an example, some factors evaluated are how many times another site links to yours, how many times someone mentions your site in the news, the number of mentions on social media like Facebook and many Other key attributes thought relevant by the search engine.
You need to drive your ranking.
As a small business owner you need to determine where you want your site. Not everyone is worried about being at the top of the list for every word, but they would like to be on top for a few, or unique combinations. This is where you as the small business owner are crucial in the SEO process. When you work with CarlowSEO we will help you through the thought process of determining where you want to be, and how you want to be recognized.
Your Site is the Fuel - Social Media is the Fire
Your site, content, design, and SEO needs to focus on converting your visitors. Whether that is to purchase a product, or contact you for a service if your site isn’t converting there is some work to be done. However Social Media is the fire! We focus on bringing customer to you, engaging with them, and bringing your brand to the forefront of user’s minds.
Keep Them Coming Back
Email is the most converting method of communicating with users that have visited your website. Keep them coming back, engaged, and excited with customized & branded emails. Automation is the number one way to focus emails systematically to your audience and keep them coming back
CarlowSEO and it’s predecessor firm, Carlow Consulting, is a ten year old IT and web page consulting firm. Here are some highlights:
CarlowSEO began as Carlow Consulting focusing on general IT related services
2001 – 2017
Carlow Consulting provided quality, customer focused services including small office network installations, full network backups, website consulting and other IT related services. Around 2011 CarlowSEO started delivering services to customers on the Shopify eCommerce Platform
Seeing the need for a full service firm to best suit clients, CarlowSEO has begun expanding. Now we are offering Email Marketing, Social Media Marketing, SEO, and Shopify development and support to a range of customers around the globe.
CarlowSEO continued to drive new business and strengthen their position as a trusted Shopify advisor to clients world wide. Trevor Carlow continued to lead the company through trusted partnerships to increase their clients productivity, revenue and brand rankings. Also launching a more involved Klaviyo support service.
The pandemic hit many of CarlowSEO’s clients hard in 2020. From the closing of brick and mortar stores to the increase in online traffic and sales models. CarlowSEO continued to help clients be flexible while struggling through these tough times.
CEO and Founder
After attending Bishop Shanahan High School in Downingtown, Pennsylvania, Trevor graduated from Indiana University of Pennsylvania with a Bachelor of Science degree in Business Technology Support and Training.
While working in a few local companies and an internationally recognized software company, Trevor founded Carlow Consulting to offer a few local businesses professional IT services. This quickly evolved into Search Engine Optimization related services. These services, and Trevor Carlow’s core beliefs now drive CarlowSEO.
Trevor is an Eagle Scout in the Boy Scouts of America, brother of Alpha Tau Omega Fraternity, and enjoys numerous outdoor activities including Lacrosse, Kayaking, Hunting, Fishing, and Skiing.