Search Engines are simple, just not understood
Search Engines are designed to do very minimal things. They read your site, determine some keywords and then determine how relevant your site is to the term or phrase the user entered. To determine this relevancy they leverage “contributing factors”. As an example, some factors evaluated are how many times another site links to yours, how many times someone mentions your site in the news, the number of mentions on social media like Facebook and many Other key attributes thought relevant by the search engine.
You need to drive your ranking.
As a small business owner you need to determine where you want your site. Not everyone is worried about being at the top of the list for every word, but they would like to be on top for a few, or unique combinations. This is where you as the small business owner are crucial in the SEO process. When you work with CarlowSEO we will help you through the thought process of determining where you want to be, and how you want to be recognized.
No Results = No Charge
If, after the initial phases of the SEO engagement with CarlowSEO, you aren’t happy with the results, CarlowSEO won’t charge you. We do this because our prices are related to the impact you get. We perform an initial analysis of your site(s) for free, and then present the results to as many of your companies employees you would like. From there we will determine a short, actionable list of next steps. After this “setup phase” we will determine the best way to drive your company’s Search Engine Optimization, or Search Engine Marketing strategy based on your needs.
Your Site is the Fuel - Social Media is the Fire
Your site, content, design, and SEO needs to focus on converting your visitors. Whether that is to purchase a product, or contact you for a service if your site isn’t converting there is some work to be done. However Social Media is the fire! We focus on bringing customer to you, engaging with them, and bringing your brand to the forefront of user’s minds.
Keep Them Coming Back
Email is the most converting method of communicating with users that have visited your website. Keep them coming back, engaged, and excited with customized & branded emails. Automation is the number one way to focus emails systematically to your audience and keep them coming back
CarlowSEO and it’s predecessor firm, Carlow Consulting, is a ten year old IT and web page consulting firm. Here are some highlights:
CarlowSEO began as Carlow Consulting focusing on general IT related services
2001 – 2017
Carlow Consulting provided quality, customer focused services including small office network installations, full network backups, website consulting and other IT related services. Around 2011 CarlowSEO started delivering services to customers on the Shopify eCommerce Platform
Seeing the need for a full service firm to best suit clients, CarlowSEO has begun expanding. Now we are offering Email Marketing, Social Media Marketing, SEO, and Shopify development and support to a range of customers around the globe.
CEO and Founder
After attending Bishop Shanahan High School in Downingtown, Pennsylvania, Trevor graduated from Indiana University of Pennsylvania with a Bachelor of Science degree in Business Technology Support and Training.
While working in a few local companies and an internationally recognized software company, Trevor founded Carlow Consulting to offer a few local businesses professional IT services. This quickly evolved into Search Engine Optimization related services. These services, and Trevor Carlow’s core beliefs now drive CarlowSEO.
Trevor is an Eagle Scout in the Boy Scouts of America, brother of Alpha Tau Omega Fraternity, and enjoys numerous outdoor activities including Lacrosse, Kayaking, Hunting, Fishing, and Skiing.
Toni Schmidt Langdon
Social Media Marketing Manager
After graduating from Downingtown High School, Pennsylvania, Toni graduated from Indiana University of Pennsylvania with a Bachelor of Science degree in Psychology.
In 2009 Toni discovered a passion for writing and blogging when she started a parenting blog in Philadelphia. She was then featured on local news discussing her parenting blog and became a contributor to Huffington Post.
Toni then worked with a multi-million dollar software company managing the social media, Facebook advertising, and mangaging blog content to grow their engagment and sales. Toni has since worked with several mid to large companies as a consultant and takes pride in staying on the cutting edge of the latest social media trends and techniques.
In addition, Toni loves being a Mom. She also enjoys going to the beach, concerts, and boxing.
Email Marketing Manager
Erin graduated from the University of Denver with a B.A. in International Policy and Environmental Science; however, she quickly realized she had no interest in pursuing government work. She turned her writing skills towards helping non-profits and small businesses attract donors and customers through content, email, and social media marketing, and has never looked back.
Erin has worked with companies in several industries from food to fashion and everything in between! She is passionate about helping small businesses reach the right customers through consistent, data-driven marketing strategies.
In her free time, Erin likes to mountain bike, do yoga, and (much to the annoyance of her friends and family) correct grammatic and spelling errors.