Recently Optify performed a study related to the click through rate of the top results on Google. According to this study, 58.4% of all clicks that come through come through on the top three positions.

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

So as usual, being on top has it’s perks. So try it out… see if you can get to the top on your own. Likely this won’t happen, not because it isn’t possible, but because you probably don’t know how. Hire an SEO expert today if you are really interested!