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So… what exactly is SEM?

Recently, as I have just started marketing the new CarlowSEO to a small group of business owners, I have been getting the same question over and over… “So what is it that you do?”. The answer is very simple… I make search engines simple…or at least that’s the first line! We then inevitably get into things like “What exactly is SEM?” That’s always where the fun beings!

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