Recently, as I have just started marketing the new CarlowSEO to a small group of business owners, I have been getting the same question over and over… “So what is it that you do?”. The answer is very simple… I make search engines simple…or at least that’s the first line! We then inevitably get into things like “What exactly is SEM?” That’s always where the fun beings!
Well SEM is a relatively standard concept, just with Search involved. It is the basic concept that you need a marketing specialist, that understands your business goals, and will direct you in the right way to run smart, effective, and lucrative marketing campaigns. That is what We do… just our media isn’t diner place mats, billboards, newspapers, or magazines. It is search engines.
So what exactly are you paying for? Well that is another list that could take up a whole posting by itself, but here is a quick list…
- Managing delivery (pacing)
- Testing and Optimizing for performance
- Building keyword and creative lists
- Mentoring/training the business owners and their staff
- Brainstorming new ideas
- Implementing tagging & tracking
- Staying on top of the industry
As you can see, there is a lot on the plate for us to provide you with the best service. Remember, Contact Us for the free analysis of your site(s) and online marketing campaigns!