AI doesn’t fail ecommerce brands, fundamentals do. Before chasing AI search, assistants, or discovery, Shopify stores must get product data, site architecture, metafields, and category… Read More »AI Visibility Starts With the Boring Stuff
I work with a lot of small business. That being said the majority of business owners I deal with are fairly new to the game of having a website, and have not a clue as to where to start. Most also feel that a website, once live, will drive an exorbinant amount of traffic with absolutely no work or future investment… well sorry folks… that just isn’t the case!Read More »3 Things Small Business Owners Need to Remember
Bing recently announced a new configuration item in the Bing Webmaster tools focused to allow Webmasters to “disavow” incoming links. In a post from Duane Forrester he stated “Over the past few months we’ve being hearing from the industry that webmasters wanted more control and the ability to tell us they didn’t trust a link pointed at their content. While this is not a new conversation, our latest redesign work has enabled us to take action on this topic. “Read More »Bing moving to support Webmasters over Google
comScore announced its latest search share report tracking the overall searches performed on the major search engines (Bing, Google, Yahoo, Ask, Aol). And to no surprise Google still leads with 66.7% of the share. But does this mean your search engine optimization strategy should neglect the others? We think not my dear Watson.Read More »Don’t forget the 15.4% Google, Bing, and Yahoo Search Share Reports out
So you have gotten to the first page of Google for your focused keywords. You managed to escape being mauled by the Panda and Penguin updates. You are happy, right? Most often not so much. You thought that being number 1 on the search results page would increase your traffic, and therefore your sales, and simply put they aren’t!Read More »Being First on Google Drives Revenue Doesn’t It?
There is a struggle when dealing with most small business, specifically in Pottstown PA. Many owners still believe that print ads (in newspapers, diner placemats, and billboards) are the best place to spend their advertising budget. Well the statistics are in, and basically everyone else is doing it.Read More »If you aren’t using Internet Ads, you are missing the boat!
Google recently announced that they will change their Search Engine Results Page (SERP) yet again this week with what they are branding as “Knowledge Graph”. On their Inside Search page they stated that they are “rolling this feature out to google.com users over the next few days.” But the real question isn’t when it is coming, but why is it coming. I have a few thoughts (as always).Read More »Google Launches “Knowledge Graph”, but why?
In a world where eCommerce is taking the precedence over standard brick and mortar sites, many have no clue how to even start making their products visible on search engines like Google, or Bing. Here are the 5 basic places to start.Read More »Some Basic Rules of eCommerce SEO
Pew Internet recently published it’s Search Engine Use 2012 survey findings which I always find quite interesting to stay on top of the search world, as well as a look into what the general public feels. This year’s, however, brings some devil in the details type if information.Read More »Some Conflicting Information about Search Usability Study
Today Search Engine Watch produced an article which relayed a few, straight forward, times of when you should question and when you should listen to some things an SEO expert may say to you. While I agree with some… I certainly can’t fully agree with others!Read More »When to listen and when to question… a Guide to getting the right info from your SEO expert