Yesterday a client, who hosts a bit of images on his site, approached me about his Google Analytics. The Client noticed that suddenly his number of referrals went down, but at the same time his organic search trends were increasing. He couldn’t understand it, and personally neither could I.
Read More »Don’t freak out… your images are no longer Referrals
Recently I have gotten a lot of questions from business owners. They typically ask “What is Search Engine Optimization (SEO)? And why do I need it when my site is cool enough?” So I began a very simple process or set of canned responses. Some might seem harsh, but more often than not, they are true.Read More »SEO Combats Egocentric Site Syndrome
Well as anyone that follows this blog knows, the concept of a single taxonomy for the web has been a topic of discussion for some time. Bing, Google, and others have joined up in the Schema.org project as we reported previously, but Google has taken it to a whole new level!Read More »Google forces taxonomy via Products
So many of you have noticed the new “Google Black”, or the re-branding of the Google SERP (search engine results page) but most never thought much of it. All of the search geeks however wondered why they would mess with something that everyone in the world wanted to imitate. The simple answer is that Google is again preparing to battle Facebook with a new service called Google +.Read More »Google +, – Realtime, all a plan?
The world of the internet has had multiple attempts to “classify” all information. Now a new iniative, Schema.org, is attempting to promote the use of microdata to help create more relevance in search engines. This is a huge step in the world of the web, but more importantly something that any enterprise should be following in their enterprise search strategy.Read More »Google and Others begin to implement a Global Taxonomy
Recently Optify performed a study related to the click through rate of the top results on Google. According to this study, 58.4% of all clicks that come through come through on the top three positions.Read More »Being on the top, brings the visitors (58.4% of them to be exact)!
Almost 2 months ago CarlowSEO blogged about Google Slipping in its market share. Experian at that time was reporting on the loss of market share Google was losing to sites like Bing and Yahoo. On April 11th, Experian reported that the gap is closing even more!Read More »Google slipping even more, and Bing/yahoo getting more success!
Borrell Associates Inc released it’s annual Outlook yesterday. In this outlook, they laid their vision for 2011 in relationship to small and mid-size businesses online spending. The numbers, frankly, aren’t that shocking!
Read More »Small Businesses Plan to increase Online Budgets!
For those that have not really followed Google for some time, it is time for the 5 minute rundown of their history, and the “collateral damage” that it causes for those of us in the SEO field.Read More »Google’s Collateral Damage
In the recent past I have gotten into a few debates on the topic of which aspect of a website should proceed the other. Many believe that if you don’t design the site well, users won’t use it at all. Others believe that you MUST determine your SEO strategy first before even looking at a website’s design. This is really as the “Chicken or Egg” debate. My answer, raise cows not chickens!Read More »Website Design vs SEO… which comes first?