“Content is king” has been repeated so often in SEO that most brands stopped believing it. For years, you could rank with thin copy, loosely matched keywords, and a bit of technical cleanup. If you hit the right phrase, you showed up. If you didn’t, you adjusted and moved on. AI search is ending that era.
AI doesn’t fail ecommerce brands, fundamentals do. Before chasing AI search, assistants, or discovery, Shopify stores must get product data, site architecture, metafields, and category structure right. This article breaks down the basics most brands ignore and why AI exposes those gaps instead of fixing them.
So many times we hear “I have lots of traffic but no sales”. This is most likely true, but the reasons may shock you a bit! Shopify eCommerce stores, with properly setup Google Analytics, and Google Search consoles can really tell you a lot about your traffic and sales.
Very often I am asked to take a look at small businesses, and how their “SEO” is doing. Now that question alone is like shooting at a herd of elephants with a bb gun in and of itself. However, one of the key components that I look at, ALWAYS, is how they are using social media… or in most cases not.Read More »If you aren’t social… you are missing out!
ChannelAdvisor just published a great ebook titled “16 Things you wish you’d known when you started selling online”, and after a detailed review we couldn’t agree more!Read More »16 Things you wish you’d known before selling Online… And we couldn’t agree more!
“I don’t understand why this product isn’t showing up on Google. I have a great exact match domain, my products are wonderful, but I still can’t find my products when I search for them!” Said every shopping owner I have ever talked to. Well… the problem is most likely your content!
Read More »3 tips for understanding Product SEO for eCommerce
So working more and more in the eCommerce world these days and constantly am asked “What should I do for SEO, can’t you just do it for me?” So today I am going to provide the simple things I tell every eCommerce store owner!Read More »5 Simple Tips for eCommerce SEO
A great social media infographic from Desk.com Makes you wonder the real future of search, and if you are talking SEO with me now you get why I tell you “You have to use Social Media, and build your network (or pay someone to do it!)”Read More »An interesting Social Media Infographic!
“I blame you for a poor SEO strategy”. I never thought I would hear those words in my career (a lack of planning on my side), but it made me think after a client told me this the other day. And in retrospect some of the blame could be placed on my shoulders. So fellow white-hat SEOers this article is for you!Read More »What is an SEO Strategy, and why did mine fail?
Shopify? What is that many newbies to the ecommerce world ask me. The answer… the best thing since sliced bread! Well more accurately the easiest to use, easiest to setup, and easiest to manage ecommerce platform for their small business!Read More »Why is Shopify great for Small Business ECommerce?