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eCommerce

AI Code Development

AI Prompts Don’t Fix Broken Thinking

AI didn’t make ecommerce easier. It made the gaps more obvious. Tools like Shopify Sidekick can generate sections, content, and ideas in seconds. But speed doesn’t equal clarity, and automation doesn’t replace understanding. The biggest misconception right now is that the prompt is the work. It isn’t. The work happens before you type and after you get the output.

Ai requires the boring stuff to succeed

AI Visibility Starts With the Boring Stuff

AI doesn’t fail ecommerce brands, fundamentals do. Before chasing AI search, assistants, or discovery, Shopify stores must get product data, site architecture, metafields, and category structure right. This article breaks down the basics most brands ignore and why AI exposes those gaps instead of fixing them.