“Content is king” has been repeated so often in SEO that most brands stopped believing it. For years, you could rank with thin copy, loosely matched keywords, and a bit of technical cleanup. If you hit the right phrase, you showed up. If you didn’t, you adjusted and moved on. AI search is ending that era.
AI doesn’t fail ecommerce brands, fundamentals do. Before chasing AI search, assistants, or discovery, Shopify stores must get product data, site architecture, metafields, and category structure right. This article breaks down the basics most brands ignore and why AI exposes those gaps instead of fixing them.
ChannelAdvisor just published a great ebook titled “16 Things you wish you’d known when you started selling online”, and after a detailed review we couldn’t agree more!Read More »16 Things you wish you’d known before selling Online… And we couldn’t agree more!
So working more and more in the eCommerce world these days and constantly am asked “What should I do for SEO, can’t you just do it for me?” So today I am going to provide the simple things I tell every eCommerce store owner!Read More »5 Simple Tips for eCommerce SEO
A great social media infographic from Desk.com Makes you wonder the real future of search, and if you are talking SEO with me now you get why I tell you “You have to use Social Media, and build your network (or pay someone to do it!)”Read More »An interesting Social Media Infographic!
“I blame you for a poor SEO strategy”. I never thought I would hear those words in my career (a lack of planning on my side), but it made me think after a client told me this the other day. And in retrospect some of the blame could be placed on my shoulders. So fellow white-hat SEOers this article is for you!Read More »What is an SEO Strategy, and why did mine fail?
Shopify? What is that many newbies to the ecommerce world ask me. The answer… the best thing since sliced bread! Well more accurately the easiest to use, easiest to setup, and easiest to manage ecommerce platform for their small business!Read More »Why is Shopify great for Small Business ECommerce?
Recently Google’s Matt Cutts announced what has been labeled as an EMD (exact match domain) update. This adds to the list of Google updates this year, but also brought a lot of questions regarding the benefit of having multiple domain names (for the lay person www.something.com) pointing to a single set of web content… well lets catch you up on that!Read More »Should I use Multiple Domains for my website?
I work with a lot of small business. That being said the majority of business owners I deal with are fairly new to the game of having a website, and have not a clue as to where to start. Most also feel that a website, once live, will drive an exorbinant amount of traffic with absolutely no work or future investment… well sorry folks… that just isn’t the case!Read More »3 Things Small Business Owners Need to Remember
comScore announced its latest search share report tracking the overall searches performed on the major search engines (Bing, Google, Yahoo, Ask, Aol). And to no surprise Google still leads with 66.7% of the share. But does this mean your search engine optimization strategy should neglect the others? We think not my dear Watson.Read More »Don’t forget the 15.4% Google, Bing, and Yahoo Search Share Reports out