Your Store’s Biggest Mistake Usually Happens Before the First Product Exists
Most ecommerce brands rush to “add products” like that’s the starting line. It’s not. Your real starting point is deciding how your site thinks, not what it sells. Because the moment you create your first product without a defined layout, navigation structure, and category system, you’ve already limited how search engines and AI systems can understand your business. This isn’t just about usability anymore. This is about machine comprehension.