Big Web using personal data to increase their revenues

In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues

Google+ on the fast track to take over Facebook

With the launch of Google+ less than 1 month ago, today marks a historic moment. They have reached the 20 million user mark. Now the question is what happens from here. Well, based on my math (which isn’t always the best), this shows two interesting trends. The first the overall adoption of social platforms as a must have thing, as well as the fact that the beat the 3 years it took Facebook to reach the same number.Read More »Google+ on the fast track to take over Facebook