Very often I am asked to take a look at small businesses, and how their “SEO” is doing. Now that question alone is like shooting at a herd of elephants with a bb gun in and of itself. However, one of the key components that I look at, ALWAYS, is how they are using social media… or in most cases not.Read More »If you aren’t social… you are missing out!
ChannelAdvisor just published a great ebook titled “16 Things you wish you’d known when you started selling online”, and after a detailed review we couldn’t agree more!Read More »16 Things you wish you’d known before selling Online… And we couldn’t agree more!
A great social media infographic from Desk.com Makes you wonder the real future of search, and if you are talking SEO with me now you get why I tell you “You have to use Social Media, and build your network (or pay someone to do it!)”Read More »An interesting Social Media Infographic!
I work with a lot of small business. That being said the majority of business owners I deal with are fairly new to the game of having a website, and have not a clue as to where to start. Most also feel that a website, once live, will drive an exorbinant amount of traffic with absolutely no work or future investment… well sorry folks… that just isn’t the case!Read More »3 Things Small Business Owners Need to Remember
In a world where eCommerce is taking the precedence over standard brick and mortar sites, many have no clue how to even start making their products visible on search engines like Google, or Bing. Here are the 5 basic places to start.Read More »Some Basic Rules of eCommerce SEO
In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues
I will never boast to be a financial expert, but sometimes the World of the Web changes due to financial happenings. Hence we can’t ignore the upcoming IPO of Facebook, and the impact of this on SEO and SEM.Read More »Facebook IPO, we can’t ignore it!
Recently I have gotten a lot of questions from business owners. They typically ask “What is Search Engine Optimization (SEO)? And why do I need it when my site is cool enough?” So I began a very simple process or set of canned responses. Some might seem harsh, but more often than not, they are true.Read More »SEO Combats Egocentric Site Syndrome
With the launch of Google+ less than 1 month ago, today marks a historic moment. They have reached the 20 million user mark. Now the question is what happens from here. Well, based on my math (which isn’t always the best), this shows two interesting trends. The first the overall adoption of social platforms as a must have thing, as well as the fact that the beat the 3 years it took Facebook to reach the same number.Read More »Google+ on the fast track to take over Facebook
Well as anyone that follows this blog knows, the concept of a single taxonomy for the web has been a topic of discussion for some time. Bing, Google, and others have joined up in the Schema.org project as we reported previously, but Google has taken it to a whole new level!Read More »Google forces taxonomy via Products